Art Education and Televisual Experience

Abstract

In terms of the significance of visual creativity in television programming, this master’s thesis attempts to demonstrate that the effectiveness of communication strategies is subordinate to creating a pleasing televisual experience for viewers. To achieve this goal, this thesis argues that the population of Canadian broadcast television individuals can be defined as a community. The phrase “Canadian broadcast television individuals” refers to all those who work within the image-making teams of television, such as producers, directors, camera parsons, video editors, visual designers, and TV personalities. This thesis primarily argues that, because the members of this community are responsible for enhancing the quality of television programs, community- based engagement with the visual arts may enhance their visual sensitivity and expertise. This thesis also argues that community-based engagement with the visual arts may transform organizational knowledge and ideologies within this community. As a result, this thesis relies extensively on “Community-based art education” to develop an interdisciplinary argument between art education and televisual experience. Accordingly, it presents some self-designed community-based art projects and theoretically explores their pedagogical rationales corresponding to the visual conventions of television as a medium. Finally, this thesis concerns the prerequisite standards for performing those art projects; to meet these concerns, a hypothetical organization is introduced.