20th Century Design History Survey Class, Tony Mann, October 9th 1985, Tape 10 Side A:

Abstract

In this lecture Anthony Mann introduces the era of “ the new advertising”. Mann explains that in this approach of advertising, it's focus is selling a lifestyle or class status rather then selling an object . He covers the introduction of illustration becoming present in advertising and commerce, the emergence of film in advertising, and the style of making “unique” type. This is part 1 of lecture 10.