A Design Proposal for a Corporate Identity for Disneyland Shanghai:

Abstract

"Disney will build its sixth amusement park in mainland China: Shanghai Disneyland. Since the amusement park is a place everyone expects to visit, my project was to design the identity of Shanghai Disneyland. Identity is very important for an amusement place; as it appears in all areas of the park. My design combines Disney culture and Chinese culture, making the visible unique enterprise culture of Shanghai Disneyland. As a symbol in the visual space design, the identity is a relatively direct form of visual communication. Identities play an essential role in communication, culture and information transmission. Therefore, in the design of the Shanghai Disneyland logo, culture can never be neglected."